Norwich City boss Paul Lambert does not regard mere survival as his target next season – even though he knows his Carrow Road bosses will almost certainly be happy with Premier League security again.

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“The chairman has said if we finish 17th next season it will be an incredible achievement, but for me, I don’t want to finish 17th,” he said.

“My own target is different, but I know what the club are meaning by that. I have my own targets and I want to finish as high up the league as I can.’’

But Lambert, who managed City into 12th place on their return to the top flight, admitted on Sky Sports News that he would not make his target public.

He said: “If I put targets on certain things the fans will come here and expect, and if we are not in the top half they will be calling for my head, so as long as we stay in the league that is the most important thing.”

Meanwhile, City defender Russell Martin won his third international cap at the weekend – but it was not a happy occasion for Scotland.

Craig Levein suffered his heaviest defeat as national team manager as the USA raced to a 5-1 victory in Florida.

The Scots were 2-1 down when Martin replaced Phil Bardsley after 59 minutes, but the hosts ran out comfortable winners with three goals in the next 10 minutes.

Kick-off was delayed by more than 20 minutes as a record crowd of nearly 45,000 turned up in Jacksonville.

Landon Donovan scored a hat-trick for the hosts, with Michael Bradley and Jermaine Jones the other American scorers.

A Geoff Cameron own goal was all Scotland had to show for a dismal display.

59 comments

  • I hope that we have now moved on from that 5-year plan as the playing field is now all together different due to the high level of over-achievement. If we are looking for a sustainable future in the Premier League then we need to be doing more than just beating the drop. Lambo is God gives three good reasons why it is going to be really tough. We have lost the element of surprise, however Lambo's & Culvy's surprise seems to be in flexibilty. I agree with those who are calling for strength rather than depth to be added over the summer.

    Report this comment

    Swiss Canary

    Monday, May 28, 2012

  • PW, I am not allowed to respond to breaking news. Probably because the EDPsters are lining up the Strawberry Fairs etc. Rodgers to Liverpool. Done job. He`s a slippery sod!

    Report this comment

    Mad Brewer

    Wednesday, May 30, 2012

  • With a name like Eden perhaps he meant the Flower Show when he said he was going to Chelsea.he is hoping to lose weight before coming to the Premiership - then he wil be Hazard Light!

    Report this comment

    Pondlife

    Tuesday, May 29, 2012

  • They`re the lines I was thinking along too, Pondy. Singing from the same hymn sheet is what we need. Or has Mr. Bowkett been quoted out of context? Or PL? Take a brave journo to quote PL out of context. He might get riled......

    Report this comment

    Mad Brewer

    Monday, May 28, 2012

  • Well yes, canarydownunder. When you see reports of our nearer rivals like Reading maybe hoovering up maybe NCFC targets while all is quiet on the Carra front, we fretful fans will...fret! All we can hope is that PL is doing his best Swan impression; all serene on the surface but paddling like billy-o underneath! The Premier League seems to be going through a period of having many young, ambitious managers; McDermott, Rodgers, the Soton bloke (senior moment!), Martinez and Lambo etc. They all will tempt ambitious young players. But Lambo is the best!

    Report this comment

    Mad Brewer

    Tuesday, May 29, 2012

  • Good signs. All the more reasons showing he might stay

    Report this comment

    JerryJ

    Monday, May 28, 2012

  • I am sure that the club wants survival as a minimum because of the money involved. Of course the manager, players, fans and directors want us to finish as high as possible, I do not see a conflict between these two views.

    Report this comment

    sad canary

    Monday, May 28, 2012

  • I think the club has every reason to be shooting higher than survival. As Lambo is God pointed out, we've got the disadvantage that other teams are more used to us, but I think Norwich are a difficult team to pin down because Lambert and the team seem to be able to deliver a variety of playing styles effectively. I'd love to know what had upset Holty, but whatever the issue is will be fine. Likewise, I don't think Lambert's leaving just yet. Lambert is probably working out how to get qualification for the Champion's League next season. ;-)

    Report this comment

    Adam Penny

    Tuesday, May 29, 2012

  • Bucks, that Eden Hazard is just a snake in the grass. You wouldn`t Adam n Eve it! :-)

    Report this comment

    Mad Brewer

    Tuesday, May 29, 2012

  • @looks like Brendan Rogers is being lined up for Liverpool.If the sports Press Association are correct at least we will know one way or the other.Whatever happens,NCFC will never die.OTBC

    Report this comment

    Peter Watson

    Wednesday, May 30, 2012

  • Hucks in the City strip, sitting behind Paul Lambert - thats one picture to brighten up the week - happy days !

    Report this comment

    Irene Bezant

    Monday, May 28, 2012

  • There has been no good news whatsoever from Carrow Road since the end of the season ! With the exception of Adam Drury's testamonial game, it's all been either silence, rumours or negative stuff. Grant Holt asks for a transfer - no news on that ! Paul Lambert being linked to Villa job - bookmakers rumours ? Zak & Wilby shown the door but no newcomers so far..... Come on you guys, find out what is going on and give us some GOOD NEWS for once please !! OTBC

    Report this comment

    Dubai Canary

    Tuesday, May 29, 2012

  • its got to be as high up the league as possible.if you aim for 17th and miss you is in the moo poo.Now if you aim for topten and miss out you should have solid mid table respectability. Agree with Preston , leave out jv.He's not even on telly playing snooker these days

    Report this comment

    wivenhoebudgie

    Monday, May 28, 2012

  • Next season will be even harder than this one for a number of reasons. 1) the euphoria and excitement of promotion has disappearred. 2) we, and our key players, will no longer hold the surprise element to other teams - they will know about us far more than last season. 3) strong teams coming up, together with wealthy backers. People may point to QPR being in this position last year, but what hampered them is that they only spent in the final week of the transfer window and were therefore hamstrung. A full summer's shopping with decent money should have a far different outcome this time around. Should we lose either our Manager or our Top Scorer, then our task would be even harder, so let's hope that never happens. Survive next season and the club will be debt-free. In Laymans terms, that means the season after that will see our transferwage budget increase considerably as will not need to pay off further debt at that point - probably to the tune of around £10m per season. Survice next season and we can then start to grow further. I'd therefore take 17th in a shot.

    Report this comment

    Adams is God

    Monday, May 28, 2012

  • Well yes, canarydownunder. When you see reports of our nearer rivals like Reading maybe hoovering up maybe NCFC targets while all is quiet on the Carra front, we fretful fans will...fret! All we can hope is that PL is doing his best Swan impression; all serene on the surface but paddling like billy-o underneath! The Premier League seems to be going through a period of having many young, ambitious managers; McDermott, Rodgers, the Soton bloke (senior moment!), Martinez and Lambo etc. They all will tempt ambitious young players. But Lambo is the best!

    Report this comment

    Mad Brewer

    Tuesday, May 29, 2012

  • So PL isn't going to voice his target for the coming season, but he's happy to be quoted that if NCFC dont finished top half next season fans will want his head..... If I were him I would make that my target, you dont want to lose your head it can get a bit messy!

    Report this comment

    nozzaboi

    Monday, May 28, 2012

  • Regarding Stoke, I think that the additional pressure of the Europa League hurt them and they found it hard to recover from that. I would be happy if we avoided the Europa League until we have a stronger squad.

    Report this comment

    Swiss Canary

    Tuesday, May 29, 2012

  • An ex-army colleague always says, "No battle plan survives the first engagement with the ememy." Of course we can't plan where we are going to finish as there are 19 other teams who have their ideas too. However, unless we plan for success, it is unlikely to happen by accident and I cannot imagine that the manager and CEO have any other plan than success as they are very focused men.

    Report this comment

    Swiss Canary

    Monday, May 28, 2012

  • Damn! We missede the boat with Eden Hazard, then!

    Report this comment

    Bucks Canary

    Tuesday, May 29, 2012

  • I have just discovered David Cameron says he is an Aston Villa fan.I have never been too fond of Villa.

    Report this comment

    Peter Watson

    Wednesday, May 30, 2012

  • Forktongue Rodgers has taken the poison chalice at Self-Pity City. That`s destabilised 2 opponents. Hughton to WBA will meet with vitriol again. Another one done. Martinez to AV will do in 2 more. Loyal Lambo will reap his reward! OTBC.

    Report this comment

    Mad Brewer

    Wednesday, May 30, 2012

  • I agree Lambo, our board will state survival as the target, which it has to be, the longevity of the club is more important than anyone, becoming debt free and then expanding Carrow Road will give us the ability to compete higher up the premiership. Its not a lack of ambition at all, there will be a reasonable amount to invest in new players for next season, but we dont have a billionaire to bank roll us, but rest assured, the board does NOT lack ambition at all, far from it, sometimes you just have to play things down in public, it would be unwise to announce what Lamberts transfer budget is.

    Report this comment

    CanaryCitizen

    Monday, May 28, 2012

  • Don't set your ambitions out Paul until the club have agreed your performance related bonuses. Or is the chairman suggesting the plan is to invest "just enough" to survive? A dangerous strategy.

    Report this comment

    Pondlife

    Monday, May 28, 2012

  • Bucks, your Hazard comment appeared 3 times, sort of scattered around! That`s a bit different. Mine disappear on a similar scale! OTBC.

    Report this comment

    Mad Brewer

    Tuesday, May 29, 2012

  • Damn! We missede the boat with Eden Hazard, then!

    Report this comment

    Bucks Canary

    Tuesday, May 29, 2012

  • That`s it! My Wildean hypothesis about the Portrait of Grant Holt is blown out of the water, too! Holty`s simply been eating fruit from the Tree of Life. Immortality is his!

    Report this comment

    Mad Brewer

    Tuesday, May 29, 2012

  • Damn! We missede the boat with Eden Hazard, then!

    Report this comment

    Bucks Canary

    Tuesday, May 29, 2012

  • Pa Snipps, you are so perceptive. We were copper-bottom safe after the Wolves game @ home, with 8 more games to go. Why raise the bar far too far? These guys are professional puppeteers with many strings to pull. And VERY good at it, too. Which is why they are successful. Long may they continue to be successful on our behalf. 14W 10D 14D 52 Points next season! Position; 9th. Ged.

    Report this comment

    Mad Brewer

    Monday, May 28, 2012

  • Yes, Stoke played a lot of extra games and maybe their league position suffered as a result. Next Season they`ll be looking for top-half, as will WBA, Fulham, Sunderland maybe even Vanilla Fudge? Allowing for the current top 8 being next year`s top 8, that leaves 14th place as our aspiration if we stand still. But Swansea, QPR and the 3 freshly promoted clubs will have something to say about that too! So it is going to be tough just to stand still. My prediction of last year was based on a lot of "worst-case, best case" calculation and was not just a guess. Next year`s, I have to confess, is pure wishful thinking with no knowledge of new players in and who is leaving (apart from Zak & Wilby). I think we will be OK as long as PL stays and he can bring in a few strong, quality players to bolster what is a decent squad. Who knows, maybe James Vaughan will prove to be a surprise? ILWT.

    Report this comment

    Mad Brewer

    Tuesday, May 29, 2012

  • It sounds like Alan Bowkett needs to know the plan. I can't imagine there are many company Chairmen who would announce that a 40% decrease in the rating against the opposition in the next year would be "an incredible achievement".

    Report this comment

    Swiss Canary

    Monday, May 28, 2012

  • Oh no DocOhNo, I would agree that targets per se are good and financial incentives should be offered for achieving them (eg promotion). But for the Chairman to say that "17th place would be an incredible achievment" is disappointing when the club has just finished 12th and recognising that PL has ambitions of his own. My point is that the club needs to match them by giving him an improved player and salary budget. If he has only $5-$10m to spend then I suspect PL will be off and 17th place may well be the target. I undertstand that Swansea are poised to sign Sigurdsson for $6.8m - surely they are not a bigger club than us? Just more ambition?

    Report this comment

    canarydownunder

    Tuesday, May 29, 2012

  • Just a small change of tack if I may? Some good news for you all, which we may have forgotten in a few short weeks. We "Little Ol Norwich CIty" are still a Premiership team, and by some distance, who gave us a cat in hells chance of that this time last year? We still have PL & GH, unless ive missed something. As for Targets, I dont think it was many years ago that our target was to survive as a football team, we did that!! So at this point in time is just staying up such a lowley target? I think the private targets are much higher, but come on guys we are in a pretty good place at the moment. The glass of Sangria is aways half full!!!

    Report this comment

    spanishcanary

    Tuesday, May 29, 2012

  • Other sites are reporting that Reading has tabled a 2 mill bid for Chris Gunter. Thought be might be in the frame for us if we can't get Naughton. Anyone else concerned that the 'horse' is bolting (and I'm not talking about GH!).?

    Report this comment

    canarydownunder

    Tuesday, May 29, 2012

  • Holty doesn`t want to go to West Ham! He`d have to play for that Fred Flintstone lookalike, and all his more subtle skills would have no outlet. Just long-ball stuff from Allardyce`s robots. He`ll neve get an England call-up if dragged back down to that level. Stay with us Holty!!

    Report this comment

    Mad Brewer

    Wednesday, May 30, 2012

  • If we finish 17th next season it will be an incredible achievement but the fans and Lambert will want much, much more. The statement seems to be the good old prudence with ambition - which means we will not be spending big and so we know that we will be in a battle. I think that the Prem will be even stronger next season and that City will need to strengthen and consolidate to compete and survive. This season we did incredibly well, but we simply must strengthen our squad quite considerably to even remain in 12th place next season.

    Report this comment

    Dubai Canary

    Monday, May 28, 2012

  • Logged for posterity, I'll dust it off next May :-)

    Report this comment

    Swiss Canary

    Monday, May 28, 2012

  • Finally, a fresh story to comment on, even if it has a 'glass half empty' feel to it. Happy that Lambo is talking about the future with us, but a disappointing lack of ambition shown by the Chairman. That can't have inspired the manager much. The signing of Snodgrass would cheer me up, pretty sure he's one that PL and IC have identified to McNally. As for the apparent combination of stories in this article MB, you can bet we'll see the same words cut and paste into separate articles in the hoursdays ahead.

    Report this comment

    canarydownunder

    Monday, May 28, 2012

  • No I think Hucks is doing one of those Dynamo Magician Impossible tricks + is just suspended in mid air with no seat ...

    Report this comment

    Timbo

    Monday, May 28, 2012

  • I picked this up from sportinglife.com.It could mean the agony won't last much longer "0803: Here we go, some real news. Aston Villa are aiming to appoint their new manager by the start of next week with Paul Lambert and Roberto Martinez reportedly at the forefront of their thoughts."

    Report this comment

    Peter Watson

    Wednesday, May 30, 2012

  • If we finish 17th next season it will be an incredible achievement but the fans and Lambert will want much, much more. The statement seems to be the good old prudence with ambition - which means we will not be spending big and so we know that we will be in a battle. I think that the Prem will be even stronger next season and that City will need to strengthen and consolidate to compete and survive. This season we did incredibly well, but we simply must strengthen our squad quite considerably to even remain in 12th place next season.

    Report this comment

    Dubai Canary

    Monday, May 28, 2012

  • so 'Buck Rodgers' has gone to liverpool, Flash Gordon last seen on the east coast. Ming the merciless still a lib dem mp, and still no definite news from all those investigative journo's about Holty staying and Lambert staying and surely we must be about to sign somebody from a club that is not based at elland road!!! Politics Cameron and villa ,City and balls .How long before the season starts, we're all loosing the plot

    Report this comment

    wivenhoebudgie

    Wednesday, May 30, 2012

  • Nigel Adkins!

    Report this comment

    Mad Brewer

    Tuesday, May 29, 2012

  • I am sure that the club wants survival as a minimum because of the money involved. Of course the manager, players, fans and directors want us to finish as high as possible, I do not see a conflict between these two views.

    Report this comment

    sad canary

    Monday, May 28, 2012

  • Is Hucks sitting on someone's lap?

    Report this comment

    Smudger75

    Monday, May 28, 2012

  • I wonder, spanish, whether we are so used to Lambo being first to the punch in close-season signing, that we are all getting a bit twitchy. Our local press, while delighting in feeding the rumour mill with negative thoughts, seem to have no insight and nothing resembling a good relationship with The Carra Kremlin. Witness Lambo`s apocryphal comment to a local sports hack "Ye ken ah wouldnae tell ye if it was darrk ootside". Better PL keeps his cards as close to his chest as poss. We don`t want another episode like the triumphantly grinning Dion Dublin (ex Hero) blowing the Mackail-Smith transfer out of the water. And poor M-S is stuck where he started with Peterborough - in the Championship, with Brighton. ILWMT.

    Report this comment

    Mad Brewer

    Tuesday, May 29, 2012

  • I hope Martinez gets it PW! Then Rodgers to Self-Pity City. What`s happening @ West Bwom? Or are they holding the job open for when Woy wesigns fwom England? That should destabilise 4 or so of our mid-table rivals. Don`t go, Lambo! There`s a chant there, somewhere. :-)

    Report this comment

    Mad Brewer

    Wednesday, May 30, 2012

  • Having a bad day. Not allowed to discuss either of Peter Watson`s posts with him. I just hope Holt and Lambert both stay. Don`t go Lambo. Hows about that for a fans` chant? :-)

    Report this comment

    Mad Brewer

    Wednesday, May 30, 2012

  • I would be very happy with survival next year. Injuries permitting we should have a more settled backline and we will get more out of the likes of Howson and Pilkington. One of those we only got in January and he was injured for much of the time we had him. Pilks was injured at the start of the season and had to make the jump from L1 to the Prem without a pre season. I'll leave JV out of it at this stage!! Of course we need to strengthen, but I think it will be more about quality rather than quantity this time around.

    Report this comment

    Preston Canary

    Monday, May 28, 2012

  • and he dont think they will, thats why he now 5.4fav. to go to A Villa

    Report this comment

    billythebookie2000@yahoo.co.uk

    Monday, May 28, 2012

  • Opinions and ideas form in the minds of .many.... My opinion on where we finished in the Premier League in the season just ended is based upon the fact that often the reserves were put out against teams we should have taken more points from. Having passed the 40pt mark the next objective was to ensure that our target finishing position for next season was not too high. Having finished in 12th place we now see that 11th place is easier to attain than say 9th. I hope this makes sense! ..In racing circles it might be called jockeying for position.

    Report this comment

    Pa Snipps

    Monday, May 28, 2012

  • West Ham backed to be Grant Holt's next destination.

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    Peter Watson

    Tuesday, May 29, 2012

  • Hucks is sat on Holty's knees.

    Report this comment

    Mikanary

    Monday, May 28, 2012

  • I cannot imagine that survival was ever anything more than a transient ambition for this remarkable man. If survival, as enunciated by the Chairman, is the limit of NCFC`s ambition, then of course PL will move on, sooner or later. The more ambition the Club has, the longer he`s likely to stay. Let`s hope he stays a lot longer. Btw, why were two, admittedly short but distinctively unrelated items, published under the same headline? Saving ink?

    Report this comment

    Mad Brewer

    Monday, May 28, 2012

  • @MB Chris Hughton is nailed on for the West Brom job according to my local bookies.Villa have already wanted to sign up Martinez last year so let's hope they do again.Maybe fans can relax a bit.There again why hasn't Hodgson called up Grant Holt?

    Report this comment

    Peter Watson

    Wednesday, May 30, 2012

  • as i recall,the club had a five year plan when we got promoted.allowing for relegation and promtion again the following year.so i am sure paul lambert is well aware of the ambitions of everyone at the club.i am sure that we all want to finish next season as high as possible,otherwise what would be the point.

    Report this comment

    bluelight

    Monday, May 28, 2012

  • Just a mention of the cups.The League Cup has been good to us in the past but it is the FA Cup that gets the very old juices flowing.NCFC at Wembley in the FA Cup final would knock another of my bucket list items off the list,win or lose.Paul Lambert is already The Messiah.He could send a few of us oldies upstairs with a big smile on our faces even if it is the very hot place one or two of us end up in.

    Report this comment

    Peter Watson

    Monday, May 28, 2012

  • True, PW. If Rodgers really is in the frame for Self-Pity City, then surely he`s been speaking with forked tongue? What`s happening @ West Brom post Hodgson? All quiet there. I hope NCFC never dies too. But we were seriously ill before McN turned up and brought in Lambo. But, if PL should feel it`s time to move on, we should be thankful for what he`s achieved. At least the Club is in a position now to seek a quality replacement. But I hope Lambo stays.

    Report this comment

    Mad Brewer

    Wednesday, May 30, 2012

  • So giving the man a target is "showing a disappointing lack of ambition"? What do you feel the Chairman should give out as a target, 3rd, 5th or what? Having been at FCR for many years I am quite happy watching decent, confident football, not to mention competent which we rarely saw under several previous regimes. This was going to be Stoke's year as they had done so well so they spent a fortune, where did they finish v Norwich? One more point and we'd have been in the top half of the table. Yes we need to spend but sometimes I have to chuckle at the doom and gloom (and of course the trolls) on this site!

    Report this comment

    DocOhNo

    Monday, May 28, 2012

  • Hear, hear! Dubai.

    Report this comment

    Mad Brewer

    Tuesday, May 29, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

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