The Norfolk council boss who recorded a rap video to remind voters to take photo ID to the polling station for this week's elections now has his own limited edition beer.

Trevor Holden, managing director of Broadland and South Norfolk councils, made national headlines for his rap video.

Diss Mercury: Trevor HoldenTrevor Holden (Image: Archant)

Recorded under the name T-Dawg, Mr Holden, 60, wore a bucket hat in the 56-second clip and rapped about the changes for Thursday's local elections.

And London-based Brixton Brewery has been inspired to produce limited edition Yes We Cans beers of its Session IPA, emblazoned with images of Mr Holden in his T-Dawg alias.

Xochitl Benjamin, co-founder of Brixton Brewery, said: "We believe every voter matters and every vote counts.

"No vote is no voice and the new regulations must be more clearly communicated because our research shows people simply aren’t aware of the changes around photo ID.

"We want to help empower not just our local community in Brixton, but everyone, so that we’re all armed with the right information and tools to make our voices heard.

"It’s never been more important than now. And where’s better to have a lively political debate than over a pint at the pub?"

The limited editions can have sold out on the brewery's website.

READ MORE: Norwich MP grilled over controversial election voter ID cards

The government’s new policy means people must not only be registered to vote, but also take a form of ID, such as a passport or driving licence, when they head to their local polling station on Thursday.

Diss Mercury: Trevor Holden became T-Dawg for the voter ID video clipTrevor Holden became T-Dawg for the voter ID video clip (Image: Broadland/South Norfolk Council)

Electoral reform campaigners have raised concerns it could make it harder for some voters to cast their ballot.

The Lib Dems, Labour and the Green Party are opposed to the change, but ministers have argued the move will ensure elections are better protected from the potential for voter fraud.

There are elections in Norwich, North Norfolk, South Norfolk, Breckland, Great Yarmouth and West Norfolk.