A children's toy store is gearing up to double in size when it relocates to a new market town later next month. 

Open since late January, Kids Kottage, a Long Stratton-based clothing and toy shop aims to greatly expand its offerings in a move to market town Diss.

Owner Julie Flint, 53, says the move will "make all the difference" and the store's last six months have been "fabulous".

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"We've really grown and while we're sad to be leaving Long Stratton, this is the best move for us.

"The Diss shop will be almost double in size and allow us much more room to grow."

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The business operates on a "pre-loved" model where young children's clothes, toys and equipment are sold alongside new products to reduce wastage, promoting reusing and recycling.

"Children grow out of things so quickly and we want to provide a place for them to go instead of just the landfill," Ms Flint added.

While closing its Long Stratton branch this week, Ms Flint hopes for a July 11 opening date in Sawmills Road, Diss.