A Norfolk farm is launching a major diversification strategy in 2024 after getting planning permission granted for a huge new project. 

The Pulham Patch opened at Crow Green Farm in Pulham Market, just off the A140 opposite Goodies Food Hall, on October 21 with its first year of pick-your-own pumpkins.

This was allowed to go ahead under a temporary licence and it is open until October 29.

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The opening times are 10am to 4.30pm, with free entry and parking, and there is also a pizza van and a hay bale mountain.

The 185-acre arable family farm is run by Annelise Easton, her dad Richard Ford, uncle Andrew Ford and grandmother Joan Ford.

Diss Mercury: There is now full planning permission for a pumpkin patch, maize maze and cut flower garden at the farm There is now full planning permission for a pumpkin patch, maize maze and cut flower garden at the farm (Image: Supplied)

On Wednesday this week, they were granted planning permission by Broadland and South Norfolk Council for a maize maize, pumpkin patch, playground and a cut flower garden in a 16-acre field at the farm. 

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Mrs Easton said: "We needed to diversify and we wanted to make the most of our great location to make our business more sustainable. 

"We will start growing the maize and pumpkins in the spring and the pumpkin patch will be bigger next year. 

"We have had very positive feedback so far this year for the pumpkins."