Police will be launching a new scheme this week to deter bogus callers and rogue traders from operating in the south Norfolk area. The 'Nominate a Neighbour Scheme' is being introduced to give elderly and vulnerable people in the community a non-confrontational way of saying 'no' to callers they do not recognise.

Police will be launching a new scheme this week to deter bogus callers and rogue traders from operating in the south Norfolk area.

The 'Nominate a Neighbour Scheme' is being introduced to give elderly and vulnerable people in the community a non-confrontational way of saying 'no' to callers they do not recognise.

If this situation occurs, the resident will hold up a card informing the caller to go to a 'Nominated Neighbour' who is representing the scheme. It is the nominated neighbour's responsibility to check the identity of the caller and return to the resident's address if the person is genuine.

The representative will stay with their neighbour until the caller has left the premises.

The project is being trialled in south Norfolk, and if successful will be rolled out across the county. Full details will be announced at the official launch at Diss on Thursday.