A driver has been spotted regularly tossing a newspaper out of a vehicle while driving along the A140.

Diss Mercury: Kay Mason Billig with a new sweeperKay Mason Billig with a new sweeper (Image: Archant)

The incidents are part of a spate of littering along the road between Dunston Hall and Newton Flotman.

South Norfolk Council's cabinet member for environment and recycling has asked residents and road users to remain vigilant and note down the registration plate of the offender if it is safe to do so.

Councillor Kay Mason Billig added: 'This person is wasting our time, damaging our environment and spoiling our countryside and ultimately, we are having to spend council taxpayers' money to clear up the mess they are making.'

The litterer has been spotted a number of times throwing a newspaper out of a vehicle on the A140 between Dunston Hall and Newton Flotman.

Stevie King, general manager of The Sugar Beet - a pub on the A140 near Swainsthorpe - said: 'It is a main road in Norfolk and we get a bit of rubbish but I have never noticed it to be too bad.

'I always try to keep the area around my business clean as it is important to look after it.'

Communities in the South Norfolk district have recently completed the biggest litter pick to date in the area, with more than 2,000 people coming to gether to collect thousands of bags of recycling and rubbish every week.

Mrs Mason Billig added: 'We work alongside our communities to keep South Norfolk looking clean and tidy.

'We are proud to live in such a beautiful part of the country and we work hard to keep it that way, please if you do see something let us know.

'If anyone sees this happening, please take a photo or take down their number plate, if it is safe to do so.'

Any evidence sent to the council will be used by their community protection team and could help prosecute the culprit.

Call them on 01508 533723 to report littering.

Meanwhile, in Suffolk 15 smart bins are about to be installed in an effort to reduce littering on the county's roads.

The customised bins are designed for roadside use with a lit sign saying Litter, a wider than usual aperture to make disposal of rubbish easier, bright orange bodies, reflective white signage and the clear message Keep Suffolk Beautiful.