Town’s new dementia role


- Credit: PA

Diss is set to be the latest town in Norfolk to become a 'dementia-friendly community'.

The town will follow in the footsteps of Wymondham and Swaffham to launch the project following four months of planning involving representatives of charity Age UK Norfolk and Diss residents.

The aim of the scheme is to increase understanding of the condition, so people living with dementia and their carers are able to use local businesses and amenities, enjoy the social life of the commmunity and live independently in their homes for longer.

The launch is being hosted by county councillor Jenny Chamberlin at the United Reformed Church in Diss on Tuesday, June 24.

Shops and other businesses and organisations are being invited to attend the launch to find out about the project.

Willie Cruickshank, from the Norfolk and Suffolk Dementia Alliance and Zena Aldridge, lead Admiral Nurse for Norfolk, will be speaking at the launch about dementia and dementia-friendly communities and will be available to answer questions about supporting members of the community living with dementia.

Age UK Norfolk's dementia team will be speaking about its innovative training package and dementia-friendly community toolkit, which provides practical support to businesses and organisations to help them to offer a service that is accessible to people with dementia, their families and carers.

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Joanne Mountjoy-Dixon, Age UK Norfolk dementia lead, said: 'Increased awareness helps to reduce the stigma often associated with dementia.

'This helps people with dementia to talk about their condition and prevents them from becoming isolated from their community.'

Jude Jeeves, a member of the Diss Dementia Friendly Steering Group, said businesses in the town had shown a real interest in being a part of the dementia-friendly community, with the aim to support people with dementia to live independently for as long as possible.

The event is by invitation-only.

Representatives of businesses or organisations in the area who would like to attend should contact Jo Mountjoy-Dixon to receive an invite on 01603 785232 or email

To learn more about receiving training to help a business or organisation become dementia-friendly, contact her on the above e-mail or phone number.

How do you think we can tackle Norfolk's dementia problem? Write, giving your full contact details, to: