A rural economy has received a cash injection of £1m after tradesman used word of mouth to generate business.
The Diss Mere Chapter of Business Network International (BNI) says it has contributed £1m to the area's economy through working with its 27 members to share work and experiences.
Owen Couperthwaite, of Anglian Floor Craft. is the group's president. He said listening for business opportunities for fellow members has been key.
He said: "We are a word of mouth business referral organisation.
"As well as running their own small businesses, our members look and listen out for business opportunities for the other members of the group.
"A plumber might be working in a customer's home and the customer mentions that they would like to replace their kitchen, the plumber can recommend our member, a skilled carpenter who specializes in bespoke kitchens and bedrooms.
"He can recommend him with total confidence as we meet every week, see examples of each other's work and learn what each business can deliver."
The members of the group range from home improvements and maintenance to money and housing experts.
Since a new leadership team was put in place in April last year, the group has been working towards reaching its £1m target.
Mr Couperwaite added: "Breaking the £1m benchmark is down to individual members going the extra mile for each other.
"It was a target we set as the leadership team, myself as president, Paul Campbell of Mortgage Response as vice president and Martin Cobbald from Dealey Associates as secretary treasurer.
"We set a target to share £1m worth of business between ourselves and to have 30 members. At that time, based on the performance of the group we were ranked 425th out of more than 500 chapters in the UK and were ranked 12th in Norfolk.
"In the previous 12 months we had shared £670,530 worth of business between 22 members. Last month we were ranked the best performing chapter in Norfolk and 17th in the UK.
"But we are still punching above our weight and outperforming chapters with 100 members."
The business group has now set a target to share £1,75m worth of business in the next year.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here