He has a passion for two-wheeled adventures and a sweet tooth. He is a man on a mission. Meet East Anglia's Cake Crusader!

Diss Mercury: Kevin Frazer, of Eaton, runs a blog reviewing cafes on his cycling trips. Pictured at the Hen House, Wymondham.Kevin Frazer, of Eaton, runs a blog reviewing cafes on his cycling trips. Pictured at the Hen House, Wymondham. (Image: Archant)

Kevin Frazer, 52, of Eaton, runs a popular website reviewing cafes to enjoy while on a bike ride in Norfolk or Suffolk.

The former IT manager, who has adopted the guise of the Cake Crusader, began to write down his findings when he decided to branch out from his usual handful of refreshment stops - and soon found an online audience eager for tips.

He started his blog two years ago and has gone on to review more than 100 cafes, had thousands of people read his reviews and said he was often stopped while out and about by people wanting to talk cycling and cafes.

'I started as I couldn't find anywhere on my cycle rides so I thought I would log it myself,' he explained. 'When I took up cycling my friend said 'come with me, let's stop at this cafe', and he only seemed to know three, so I thought 'let's find out what the really good ones are'.

Diss Mercury: Kevin Frazer, of Eaton, runs a blog reviewing cafes on his cycling trips. Pictured at Wiveton Hall cafe.Kevin Frazer, of Eaton, runs a blog reviewing cafes on his cycling trips. Pictured at Wiveton Hall cafe. (Image: Archant)

'I thought I would do a blog and share it a bit wider.'

Mr Frazer said he cycles two or three times per week with friends.

'I'd always done social cycling and coffee and cake stops are always part of a good cycle ride,' he said. 'Once I got a nice road bike I was amazed how far you can go without getting that completely knackered, as you can go at whatever pace you like and be outdoors all day.

'It's a freedom thing. People don't realise until you do it that you can travel quite a distance, then it's nice to have a destination to try and go to.'

Averaging 30 to 40 miles per bike ride, there are many cafe choices open to him - and Mr Frazer has a list of around 50 cafes that he wants to try out for the first time.

'Some are really good, some less so, but I try not to be rude as it's their business,' he said.

Mr Frazer takes his reviews seriously - with a spreadsheet system recording an overall score out of 10, from categories including hot chocolate quality score, guest hot drink score, cake selection and cake quality and atmosphere and ambience score.

As part of his travels he is also completing a survey showing which cafes warm up their cheese scones - as he believes they should be - and which places serve cake on a serviette - which 'renders it useless'.

Mr Frazer said he was planning a calorie neutral bike ride - to eat slices of cake at 20 cafes cycling eight miles between each one.

He takes suggestions for cafes to review, but makes time to return to his favourites.

'All my top five are worth going to more than once,' he said.

To read Mr Frazer's cafe reviews, log onto norfolkcafecycle.blogspot.co.ukThe Cake Crusader's top five cafes:

1. Earsham Street cafe, Bungay

Its chocolate and orange cake was one of the best cakes Mr Frazer had tried, propelling the Earsham Street cafe to the top of his list of destinations for cyclists.

'This cafe performs brilliantly in every one of my rating categories,' he wrote. 'Its drinks are high quality with plenty of strength.

'It has fabulous cakes, the pear and chocolate is to die for and to top it all off they let you wheel your bikes through the café, on a special mat, to take them off the street into the enclosed garden area at the back.'

2. Tabnabs at Mattishall

Claiming silver in Mr Frazer's rankings is Tabnabs in Church Plain, Mattishall.

Explaining his choice, he noted the high quality of the drinks - which led him to select Tabnabs for his best guest hot drink award last year.

'You always get a friendly welcome from Mrs Tabnabs,' he added. 'Mrs T also bakes fantastic cakes which she makes sure are nice and moist by adding vegetables, like in her chocolate and beetroot cake, lemon & courgette and so on.

'So not only are there great cakes but you are getting one of your five a day as well.'

3. Heydon tea shop

A teashop in the picturesque village of Heydon takes bronze in Mr Frazer's top five.

With an 'impressive' selection of cakes, Heydon Teashop in The Street also boasted 'well presented' drinks.

'It is one of the prettiest settings for a teashop, opposite a village green and church in a very quiet and tranquil setting,' said Mr Frazer. 'There was great coffee and cake as well, and it it encourages you to chill out for too long when you should be getting back on your bike for more pedalling fun.'

4. Hen House cafe at Wymondham

'You always get excellent cakes and drinks as well as a friendly welcome here,' said Mr Frazer, praising the Hen House cafe off Cavick Road, Wymondham. 'Outside there is an innovative shed-based outdoor seating area for you to enjoy your refreshments in.'

The cafe, which makes fourth place in Mr Frazer's top five, was his cafe atmosphere and ambience award winner last year.

5. Wiveton Hall cafe, Wiveton and

The Art Cafe, Glandford

Joint entries at number five are two cafes around two miles apart. Wiveton Hall cafe, in Marsh Lane, has 'fantastic views', while The Art Cafe in Glandford has 'great' drinks and cakes. Mr Frazer said they were hard to separate as the top cycling destinations in north Norfolk.